China is infamous for its knock-off wares, from clothing to electronics. But this time someone has taken this to a new level by opening a club called Fabric with an identical logo to the revered London institution.
The nightspot is located in the Beibin Lu area of downtown Chongqing. It was spotted by Dutch DJ and promoter Bram van Ravenhorst, aka Blind ‘92, who runs the Echo Bay club in Chongqing and snapped two images.
The similarities don’t run much deeper than the name and logo. The music policy focuses on EDM and commercial house, and China’s “sexy girls dancing” bedeck the venue, Mixmag Asia reports.
TimeOut Shanghai dismissively notes: “If you’re going to use the name of one of the world’s most successful clubbing destinations, Fabric, then you better do a good job. Instead, this is yet another Chinese-style club with everything that comes with that.”